KJCEMKorean Journal of
Construction Engineering and Management

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  3. KJCEM 2003-06(Vol.4 No.2)

한국건설관리학회 논문집 2003-06


Full Text PDF
Title Implementation of Customer Relationship Management in Construction
Authors Park, Sang-Hyuk ; Chin,Sang-Yoon ; Kim, Yea-Sang
Page pp.82-90
ISSN 1229-7534
Keywords 고객관계관리(CRM) ; 브랜드 마케킹 ; 하자관리 및 유지관리

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